Perfectly formed

for ambitious B2B marketers

As an independent, award-winning B2B agency we’re answerable only to our ourselves, and our clients. Talk to The Croc and you’re talking directly to the Fierce Thinkers that share your ambition for brand fame, growth and success – and know how to get you there.

What's it like to work with us?

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Feel the experience
Collectively we have decades of experience working at some of the best-known agencies in the world. We offer a stellar bench of experts on a mission to deliver fame and fortune for your brand. You’ll feel the difference from day one.
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Not too big. Not too small
Clients like us because we offer a great blend of big agency premium and independent agency attitude. Work with us and you’ll experience responsiveness, accountability, pragmatism and total focus on your objectives.
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We care about what works
We won’t evangelise you into a proprietary methodology. Every client has unique requirements, and we take an agnostic approach to finding the strategies, solutions and technologies that deliver the best outcomes and results. Period.
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London. And everywhere
While The Croc is a Shoreditch agency, we service clients worldwide across multiple time zones, either directly or with support from our independent Affinità network of partners. Wherever you are in the world, we can help.
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We love to win. Together
In recent years The Croc has won nearly 50 awards with our clients, covering B2B creativity, media success, campaign effectiveness and more. These reflect Fierce Thinking and the sense of ambition we share with our clients – every single day.
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Management Team

Adam Wooff

CEO

Christine Connor

Head of Strategy

Sarah Townsend

Head of Growth & Innovation

Nick Watmough

Executive Creative Director

Chris Tongeman

Head of Studio

Simon Driscoll

Head of Operations

Lucy Barker

Head of People

Stuart Toll

Head of Media

Affinità Partnership

A global network

The Croc is founding member of the Affinità Network - a group of independent agencies, handpicked from around the world, united by energy, expertise and effectiveness.

Affinità's mission is to provide its clients and member agencies with access to global expertise to deliver innovative, scalable marketing.

"It is quite rare to find an agency that is equally strong across creative, strategy and client servicing but the agency truly ticks all the boxes. They built credibility and trust with us very quickly and gave us the confidence to play more with our brand assets and move forward with bolder campaigns that have delivered higher engagement and strong sales results. I also have to commend the team for their collaborative mindset, enthusiasm and relentless work that make our partnership so successful and enjoyable."

Alessandra D’Avino

Head of Brand and Messaging

Sky Business