Privacy policy

The Croc – Privacy Notice

At The Croc we are dedicated to safeguarding and preserving your privacy when visiting our site or communicating electronically with us. This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you when you are on this site. We do update this Policy from time to time so please do return and review this Policy regularly.

The Croc is a trading name of The Crocodile Integrated Marketing Limited. This policy (together with our Terms & Conditions) provides the basis upon which we collect and process data from you. By visiting our site, you are accepting and consenting to the practices described in this policy. Please read carefully to understand our position with regarding to your personal data.

This Privacy and Data Protection Notice reflects The Crocodile Integrated Marketing Limited privacy practices and standards as of June 2025.

This Privacy Notice explains why we collect personal information about you, how we use it, the conditions under which we disclose it to others and how we keep it secure. This notice does not apply to any website that may have a link to ours.

The Croc helps B2B organisations globally with a range of specialist B2B marketing services including: strategy, creative, content, media and analytics.

Who we are

We are an integrated marketing agency with our head office and registered address at:

White Collar Factory Old Street Yard London EC1Y 8AF

Registered in England and Wales no. 07026095

Our Company Data Values

We strive to deliver services to our clients and partners using data protection and privacy by design practices.

We promote responsible and purpose-driven data collection and use.

We adhere and comply with the relevant data protection law globally.

We provide transparent and accountable data protection process in all that we do.

At times we could ask for your information voluntarily, to supply you with marketing communications from The Croc. For this, we would need your consent and would use this as our legal basis to contact you. You can withdraw consent at any time. In this case, we would collect the following:

Name Company Title Email Phone

If you wish to remove your consent, you can do so at any time by emailing us at: hello@thecroc.com

You may give us your information/consent by filling out web forms, completing surveys, by social media or correspondence by phone or email. This in turn allows us to share content and news with you.

We may wish to process your personal information for the purposes of employment, for this we would apply the legal basis of legitimate interest. Your information would be processed in a secure, compliant manner and in accordance with the law.

We also receive and process data on behalf of our publishing partners and clients, to deliver highly targeted advertising campaigns. We do so in a secure and compliant manner, using advanced technical measures. Our legal basis for processing campaign data is based on the data subject’s consent at the collection and our legitimate interest as a business.

The Crocodile Integrated Marketing Ltd does not collect or process any type of sensitive personal information. Any links to 3rd parties included on our website are not covered by this Privacy notice.

Who do we share your data with?

We may share your personal information within The Croc for analytical and marketing purposes. This is done with your prior consent, shared in a secure and compliant manner. You may withdraw your consent at any time.

We would only disclose personal information if legally required to do so, at the request of government authorities conducting an investigation. For example, enforcing compliance with laws, policies or to protect against unauthorised use of our website.

How do we protect your information?

The Crocodile Integrated Marketing Ltd has implemented advanced technical and organisational security measures to ensure your data remains secure in storage and in transfer. This is to prevent the unauthorised use, access or loss of personal data. Details of these measures are available on request.

How do we transfer data internationally?

We only share/ transfer data internationally with countries with the appropriate measures, to ensure the security and integrity of your personal information. These measures may include Standard Contractual Clauses, EU-US Privacy Shield or EU Adequacy decisions.

How long do we keep your personal information?

We strive to keep your personal information up to date, accurate and only for as long as necessary. Retention periods may depend on the circumstance – for example, auditing, accounting, financial and legal requirements. Please contact us if you would like to know more about the retention periods in your particular case.

Cookies are small pieces of data, stored in files, that website’s place on visitors’ computers to store a range of information. Cookies bring many benefits including improved user experience, targeted advertising, personalisation of content and give businesses the ability to improve user experiences.

There are different types of cookies, some of which are essential for the delivery of service and some that and you have the right to object to. Please be aware that disabling all cookies may impact the website functionality available to you.

Our website uses cookies, to deliver relevant content and services to you. For this, we would use legitimate interest as our legal basis. For non-essential cookies we ask for your consent, this is gathered and stored in a compliant manner by the Cookie Pro tool. When you visit our website you will be encouraged to adjust your preferences if required.

The Crocodile Integrated Marketing Ltd does not store any personally identifiable data but we do use cookies for the following purposes:

• Necessary for site functionality
• Analytics
• Marketing

Cookies Used

Consent to cookies applies to the following domains:

www.thecroc.com

• Right to Access – You may at any time request a copy of the personal information we hold
• Right to Rectification – You may also request we correct any inaccuracies
• Right to Object/ withdraw consent – You may update your preferences or withdraw your consent at any time
• Right to Erasure/ To be Forgotten – You may request we delete your personal information at any time
• Right to Data Portability – You may request we share your personal data with you or 3rd party in a commonly used machine-readable format

We will endeavour to respond to all requests within a reasonable time frame. For any questions. please contact us at the details below.

We also reserve the right to update our privacy and data protection policy and notice in line with developments in law.

The Data Protection Authority

You also have the right to lodge a complaint, if you are not happy with this notice or how we have handled your data, and you can do so with the relevant data protection authority. In the UK this is the ICO ( Information Commissioner’s Office) and they can be reached at www.ico.org.uk

You can also contact us direct:

The Croc Data Lead White Collar Factory Old Street Yard London EC1Y 8AF

hello@thecroc.com

We may update this Privacy Statement from time to time. We will notify you of any significant changes to this Privacy Statement on the website or through other appropriate communication channels. All changes shall be effective from the date of publication, unless otherwise provided in the notification.