Our simple manifesto

for excellence

In a world where you can think anything, at The Croc we choose to think fierce. In each of us you’ll find a tireless determination that accepts nothing short of the very best work.

Here’s why Fierce Thinking will work for you

  1. 01

    Originality

    We are committed to the quest for original, differentiating and inspiring ideas. We know things like KPIs and customer journeys matter, but we never forget that insight and creativity ultimately trigger the response that fills the pipeline of growth

  2. 02

    Dedication

    At The Croc we are fully invested in our clients’ success. Our approach requires genuine fixation on the factors that drive meaningful, measurable gain, underpinned by a passion that makes the difference between work that’s good, and work that’s great.

  3. 03

    Partnership

    Success isn’t a solo mission. It takes the combined team of our people and our clients to deliver that magic combination of distinctiveness and effectiveness. We are always tuned in to the commercial imperative behind every brief and budget.

  4. 04

    Innovation

    Our deep tech and data expertise provides rocket fuel to our always-on innovation mindset. Every day we are looking for new ways to apply technology solutions that support our client’s need for faster, better, more cost effective marketing.

  5. 05

    Standards

    We set high standards for ourselves and spend every day trying as hard as we can to live up to them. When clients are under pressure to deliver, standards enable us to remain collaboratively focused on quality, process, targets and budgets.

Thoughts

Awards

The Croc scooped four awards at this year's ACE awards in NYC

Jun 22/2025

Sarah Townsend

Artificial Intelligence

Agentic AI is on the rise. How can it be applied to marketing and sales alignment?

Jun 16/2025

Sarah Townsend

B2B marketing just got smarter - here’s what’s working in 2025 and where your budget should go.

Apr 7/2025

Emmanuel Stralka

"Vertex needed to stand out in a crowded market. The Croc’s creative and media approach, especially their ‘act big, locally’ helped us break through the noise and establish a strong brand presence across the US, UK, and Germany. The Croc’s expertise and dedication were game changers for Vertex, and we’re excited to see our brand continue to rise."

Doris Walczyk

Sr. Brand Manager

Vertex